Schuh and Dr. Martens approached me to project manage and compose the soundtrack for their vibrant summer campaign, centred on showcasing Dr. Martens sandals.

The campaign perfectly captured the essence of summer, igniting excitement around the sandals while celebrating their versatile, seasonal appeal.

After that, I was in charge of planning and organizing the official after-party, which attracted a large crowd of over 700 people in just three days. This part of the project required a lot of research to find suitable venues, negotiations with management companies to book artists, and careful management of marketing communications.