For the launch of Nothing’s highly anticipated audio product, Ear (a), we partnered with a diverse range of creatives across music, art, and design to build a campaign that felt both culturally relevant and globally resonant. The rollout spanned three key markets: the UK, Japan and Germany, with paid media strategies tailored to each region. This required in-depth research into local consumer behaviour and cultural trends, ensuring a meaningful connection with each audience. As a result, the campaign not only captured attention across these territories but also quietly surpassed the client's performance targets.